A logo is never "a single file": it is a set of files, each suited to a precise use. Not asking for all of them when you order is one of the most frequent causes of nasty surprises, often discovered too late, when printing a sign or publishing on a new material.
The formats to ask for, and what they're for
- SVG or vector PDF: the reference file. It enlarges infinitely without losing quality: shop sign, vehicle, packaging. It is the file to give a printer.
- EPS: another vector format, still requested by some printers and older professional software.
- Transparent-background PNG: for the web, presentations, documents. Plan several sizes (high definition and a compact version for emails).
- JPG: handy for a quick send or a preview, but never for printing: it has no transparent background and loses quality when enlarged.
- Source file (Illustrator, Figma…): to be kept carefully, it lets you have the logo modified later, even by another designer.
The variants to plan for, on top of the formats
- A colour version, the main use.
- A black-and-white (or single-colour) version, for low-cost printing, faxes, stamps.
- A simplified version, for very small formats (favicon, avatar). See a logo that stays legible at small sizes (in French).
- A version for dark backgrounds, if your logo was originally designed for a light one.
Which format for which use?
| Use | Format |
| Shop sign, vehicle, large format | SVG, PDF or EPS (vector) |
| Website, social media | Transparent-background PNG |
| Black-and-white printing | PDF or PNG, monochrome version |
| Quick send, preview | JPG |
How to check the delivery is complete
On delivery, check you have received: a vector file, a transparent-background PNG, a black-and-white version, and if possible the source file. If any of these is missing, ask for it before considering the order complete: a serious supplier includes them by default, as detailed in the different logo formats, and what they're for (in French).
Frequently asked questions about a logo's file formats
What is the most important format for a logo?
The vector file (SVG, PDF or EPS), because it is the only one that can be enlarged without loss of quality, essential for large-format printing.
Is a JPG logo enough?
No. A JPG is handy for a quick send, but it has no transparent background and loses sharpness when enlarged: it never replaces a vector file.
More questions about logo design
What Common Mistakes Should Be Avoided When Creating a Logo?
The most frequent mistakes: unnecessary complexity, lack of originality, poor readability at small sizes, and no vector files. Read the article →
What Are the Key Elements of a Professional, Memorable Logo?
A good logo combines five qualities: simple, memorable, timeless, versatile and relevant to the business. Read the article →
How Do I Measure the Impact of a New Logo on My Brand's Recognition?
A new logo's impact is measured through recognition, perception and indirect signals, observed over 3 to 6 months. Read the article →
How Can a Logo Strengthen a Small Business's Brand Image?
A good logo gives a small business instant credibility and consistency across all its materials, often before the first customer contact. Read the article →
How Do You Use Your Logo on a Business Card and Company Stationery?
Supply a vector file, place the logo consistently with a margin, and check size and colours on a printed test. Read the article →
How Do You Add Your Logo to Your Website?
Favour SVG, with a transparent PNG as backup, a mobile version and a favicon, and add alt text. Read the article →
How Do You Get Your Logo Printed on Clothing or Objects?
Each process has its constraints: start from a vector file and a simplified version, then approve a proof before production. Read the article →
See all questions about logo design →
My take as a designer
The question of formats comes up with almost every delivery, and that's normal: a client shouldn't need to know the difference between an SVG and a JPG. It's up to the designer to deliver the right set by default, without the client having to ask for it later, just when they need it.
A logo delivered without a vector file is a half-delivered logo: it will work for a while, until the day it has to be enlarged.
To sum up
A complete logo is delivered in several formats: vector for print, PNG for the web, JPG for a quick send.
Also plan a black-and-white version and a simplified version for small formats.
Check the delivery is complete before considering your logo finished: the missing vector file is the costliest oversight.
