October 12, 2026
ArtCraft: Free Alternatives to Adobe, and What They're Worth to a Designer
Twelve free, open-source apps modelled on Adobe's software: what they're worth to a designer today.
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Logo & Brand Design Insights
Thoughts on logo design, visual identity and the craft of freelance design — written by Vincent, straight to the point, no jargon.
October 12, 2026
VectorCraft: the Free Alternative to Illustrator, Tested by a Designer
VectorCraft, the free open-source alternative to Illustrator: a designer's test, its limits and how to try it without risk.
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October 12, 2026
PhotoCraft: the Free Alternative to Photoshop, Where Does It Stand?
PhotoCraft, the free open-source alternative to Photoshop: its features, its early-alpha status and what you can do with it today.
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October 10, 2026
All Your Questions About Logo Design, Answered
The 38 most-asked questions about logo design, with a short answer and a link to the full article.
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September 22, 2026
How Do I Choose a Logo Style Suited to My Industry?
The visual codes by sector, when to depart from them deliberately, and a simple method for choosing.
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September 22, 2026
What File Formats Should I Request for a Logo So I Can Use It Across Different Materials?
The list of formats to ask for with a logo, what each is for and a summary table by use.
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September 22, 2026
How Do I Know if a Logo Is Trendy Versus Modern?
Five signs of a dated logo, how to check objectively, and why following every trend is risky.
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September 22, 2026
What Common Mistakes Should Be Avoided When Creating a Logo?
Eight frequent mistakes in logo creation, why they're a problem and how to avoid them.
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September 22, 2026
How Can a Logo Strengthen a Small Business's Brand Image?
How a logo strengthens a small business's credibility, consistency and memorability, and what it can't do alone.
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September 22, 2026
What Symbols or Shapes Are Recommended for a Logo in the Health or Wellness Field?
Shapes, colours and codes recommended by each health and wellness specialty, and the pitfalls to avoid.
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September 22, 2026
How Do I Measure the Impact of a New Logo on My Brand's Recognition?
Recognition indicators, a before/after method and a realistic timeframe to judge a new logo's effect.
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October 10, 2026
How Many Colours Should a Logo Have?
One to three colours in practice: why limit the palette, how to balance it and which versions to plan.
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October 10, 2026
Should You Put a Tagline in Your Logo?
A tagline in the logo? Why it is often a bad idea at small sizes, and the two-version solution.
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October 10, 2026
Can You Use a Gradient in a Logo?
A gradient in a logo? What it brings, the difficulties in print and the rule of the flat logo first.
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October 10, 2026
How Do You Test a Logo With Your Customers Before Approving It?
The five-second test, mock-ups, who to ask: a simple method to test a logo.
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October 10, 2026
Should You Draw Your Logo by Hand Before Moving to the Computer?
Hand sketches then vector drawing: why this step changes a logo's quality, even if you can't draw.
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October 10, 2026
Who Owns a Logo: the Client or the Designer?
Copyright, assignment of rights and clauses to check: who owns a logo, under French law.
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October 10, 2026
How Do You Check a Logo Doesn't Already Exist Before Adopting It?
Image search, trademark databases, domain names: five checks to make sure a logo doesn't already exist.
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October 10, 2026
Can You Use a Free Font in a Logo?
Free isn't open: font licences, the particular case of a logo and why to customise the lettering.
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October 10, 2026
Can You Take Inspiration From a Competitor's Logo Without Risk?
Inspiration or copying? Where the line lies, the legal and commercial risks, and how to take inspiration properly.
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October 10, 2026
What Should You Do If a Designer Doesn't Deliver the Source Files for Your Logo?
Re-read the quote, ask in writing, remedies and a fallback: what to do if the source files aren't delivered.
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October 10, 2026
What Is the Difference Between a Graphic Designer, a Designer and an Art Director?
Graphic designer, designer, art director: each role, and the profile to choose to create a logo.
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October 10, 2026
How Do You Compare Several Logo Design Quotes?
A reading grid to compare several logo quotes: deliverables, revisions, rights, deadlines, payment.
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October 10, 2026
How Many Proposals and Revisions Should You Expect for a Logo?
One or several routes, two to three rounds of revisions: how to find your way and make the most of your revisions.
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October 10, 2026
What Should You Do If the Logo You Received Doesn't Suit You?
Name what bothers you, re-read the brief, use your revisions, then the remedies: what to do if the logo doesn't suit you.
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October 10, 2026
Should You Entrust Your Logo to a Friend or a Professional?
The advantages and risks of a logo made by a friend, what a professional brings and how to set a framework.
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October 10, 2026
How Do You Use Your Logo on a Business Card and Company Stationery?
Files to supply, placement, minimum size, print colours: using your logo on a business card and stationery.
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October 10, 2026
How Do You Add Your Logo to Your Website?
SVG or PNG, size, mobile version, favicon, alt text: best practice for adding your logo to a website.
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October 10, 2026
How Do You Get Your Logo Printed on Clothing or Objects?
Screen printing, embroidery, engraving: each process's constraints and the files to supply to print your logo.
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October 10, 2026
What Are Logo Usage Guidelines?
Versions, clear space, minimum size, forbidden uses: what logo usage guidelines contain.
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October 10, 2026
What Should You Do With Old Materials When You Change Your Logo?
Inventory, priorities, transition period, old stock: what to do with old materials when you change your logo.
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October 10, 2026
How Do You Create a Logo for a Startup or a Tech Company?
Simplicity, app icon, dark background, pitfalls to avoid: the principles of a startup's or tech company's logo.
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October 10, 2026
How Do You Create a Logo for a Professional Practice?
Trust, restraint, ethics rules, typical materials: the principles of a logo for a professional practice.
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October 10, 2026
How Do You Create a Logo for a Podcast or a Content Creator?
Square artwork, legibility as a thumbnail, mascot or monogram, consistency: a podcast or content creator's logo.
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October 10, 2026
How Do You Create a Logo for a School or a Training Organisation?
Credibility, official documents, crest or modern symbol, label logos not to imitate: a school's or training body's logo.
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October 10, 2026
How Do You Create a Logo for a Local Producer or a Farm?
Authenticity, labels, direct sales, official labels not to imitate: a local producer's or farm's logo.
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October 10, 2026
What Is a Logo and What Is It Really For in a Business?
A definition of a logo, its three forms, what it does for a business and what it can't do on its own.
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October 10, 2026
Is a Logo Required to Start a Business?
No law requires a logo to start a business: what is required, what is useful, and when to deal with it.
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October 10, 2026
When Should You Create Your Logo: Before or After Launching Your Business?
Before or after launch? What to define first, when to start early and when you can wait.
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October 10, 2026
Does a Logo Have to Represent What the Business Does?
Show the activity, or not? The three approaches, when being literal helps and when it boxes you in.
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October 10, 2026
Should a Logo Have a Symbol, or Just Text?
Wordmark, symbol or combination: the advantages of each option and the criteria for choosing.
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September 28, 2026
Logo and Branding: What's the Difference?
A logo isn't your whole brand. The concrete difference between logo and branding, with examples.
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September 28, 2026
My Best Tips for Improving Your Brand
Refreshing your branding doesn't mean tearing everything down. Practical advice for improving a brand.
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September 26, 2026
Minimalist Logos: When Brands Lose Themselves and Blend Together
Google, Spotify, Pinterest, Revolut, Qonto, Shine: the date of every redesign, and why flattening everything makes brands blend together.
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September 22, 2026
What Are the Key Elements of a Professional, Memorable Logo?
The key elements of a professional, memorable logo, explained one by one.
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September 13, 2026
How Do You Know If a Logo Is Truly Professional?
Readability, simplicity, memorability, consistency, originality, versatility: the concrete criteria for judging a logo.
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July 20, 2026
The 10 Mistakes That Make a Logo Look Amateur
3D effects, excessive gradients, too many fonts: the most common mistakes that give away a poorly designed logo.
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July 20, 2026
The 7 Steps of Professional Logo Design
From brief to final delivery, the 7 steps that really make up professional logo design.
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July 30, 2026
The Role of Typography in a Logo
Beyond colours and shapes, typography plays a key role in a logo's identity.
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July 26, 2026
Monochrome Logo: Why Just One Colour
The benefits of a monochrome logo: recognition, ease of use, consistency across every medium.
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July 26, 2026
The Psychology of Shapes in Logo Design
What a logo's geometric shapes communicate unconsciously: roundness, stability, momentum.
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July 24, 2026
What Your Logo's Colours Say About Your Brand
Blue, red, green, orange... every colour sends a message before your name is even read.
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July 12, 2026
History and Symbolism of the Coca-Cola Logo
Why has the Coca-Cola logo stayed recognisable for over a century?
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July 12, 2026
The History and Symbolism of the Adidas Logo
Adidas's three stripes were first designed for sports performance, long before becoming a brand symbol.
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July 12, 2026
The History and Symbolism of the McDonald's Logo
McDonald's golden arches originally came from the very architecture of its first restaurants.
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July 12, 2026
History and Symbolism of the Apple Logo
From the rainbow apple to today's monochrome silhouette: the story of the Apple logo.
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July 12, 2026
History and Symbolism of the Nike Logo
How Nike's Swoosh, drawn for $35 by a student in 1971, became one of the most recognisable logos in the world.
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July 18, 2026
Logo vs Visual Identity: What's the Difference?
Logo, visual identity, brand: the concrete difference between these terms.
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July 1, 2026
Minimalist or Detailed Logo: How to Choose?
Should you go for a clean logo or one rich in detail? The concrete criteria for choosing.
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