MC Recrutement — Logo for a Recruitment Firm

MC Recrutement is a recruitment firm that needed an identity conveying reliability and expertise — two qualities essential to convincing both client companies and candidates.

Project background

MC Recrutement, a recruitment firm, contacted me 48 hours after using a previous provider for its logo, paid for at €30. A free analysis of the file received revealed that this logo actually came from a stock-image library (Freepik): only the colours had been changed from the original artwork, freely available online.

The work

Faced with this, the firm chose to invest in a genuine, custom-built identity. The logo was redesigned entirely from the company's specific brief — its positioning, its values of reliability and HR expertise — to guarantee a clean, exclusive result, rather than a generic visual potentially shared with other companies.

Why this style

For a recruitment firm, image credibility matters particularly: a sloppy or generic logo can directly undermine the trust of both candidates and partner companies.

What makes a good logo for a recruitment firm?

For a recruitment firm, image credibility matters particularly: a generic or visibly recycled logo can directly undermine the trust of candidates and partner companies alike, in a sector where reputation is built over time.

This project illustrates a broader, increasingly common risk: logos sold at very low prices that actually come from generic stock-image libraries, simply recoloured.